Email Marketing | Salvadori’s 2023 STEAM Programs
Within my role, I designed and managed a highly successful email marketing campaign to showcase the organization's upcoming programs, with a specific emphasis on the Fall/Winter offerings. The campaign contributed to programs selling out within the first few weeks.
Subject Line: Our 2023 - 2024 STEAM programs are available for early booking!
This campaign targeted principals, co-principals, superintendents, art site directors, and administrative contacts across New York City. In addition, it also targeted administrative contacts within various educational realms. Where the average open rate in the education sector typically stands at 40.15%, the campaign I orchestrated achieved a 58.2%, indicating its effectiveness in capturing the attention of our diverse audience.
About Salvadori Center:
Salvadori’s mission is to teach science, technology, engineering, arts/architecture, and math (STEAM) to all K-12 students but primarily those in under-resourced communities, through a collaborative, hands-on, project-based approach that uses the built environment ~ buildings, bridges, parks, and communities ~ that shows students how STEAM is relevant to their lives.